At the turn of the millennium, in their seminal book 'Discipline of Market Leaders, the authors Michael Treacy and Fred Wiersema posited that Excellence could be grouped into three dimensions - product leadership, operational excellence, and customer intimacy. Two decades later, we revisit these dimensions in light of the perfect storm of AI and present use cases that help companies transform through a step-change in their market leadership by thoughtfully and deliberately implementing AI in their functions to gain a step-change in performance improvement along with revenue, costs, and overall profitability.
Das Dasgupta
Former CDAIO, Saatchi & Saatchi; Adjunct Professor of Data Science & Operations (DSO) at USC Marshall School of Business.
Dr. Das Dasgupta was most recently the Chief Data Officer at Saatchi & Saatchi (S&S), an advertising agency owned by the $11B Publicis Groupe. His prior leadership roles include Global SVP of Data Science and Digital Transformation at Viacom, L8 Director at Amazon with four L8 reports, and Partner at McKinsey and EY.
Das is an expert in utilizing data and artificial intelligence to grow revenues and cut business costs. He structures this through three lenses - product leadership, operational excellence, and customer intimacy. This includes building top-tier data strategy teams and systems with the right AI and machine learning technologies so that companies can make informed data-driven decisions related to marketing & advertising, operations/supply chain, and back-office automation with proven ROI.
A few examples include building an AI/ML powered system for S&S that helped increase return on ad spend for their clients by an average of 40%, automating the order-to-cash, procure-to-pay, and records-to-reports systems for Viacom’s back office (saving $30M over two years), and also developing Amazon’s process of taking a picture of a delivered package and sending it to the customer which significantly improved the customer experience and saved $100M+ in costs for Amazon. Across the companies Dr. Dasgupta has been involved with, his work has contributed to over $500M in cost savings and revenue growth.